Abstract
The purpose of this chapter is to introduce the basic idea that for any organisation to be successful, a distinctive strategic position must first be adopted.
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© 1996 Richard Pettinger
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Pettinger, R. (1996). Generic Strategies. In: Introduction to Corporate Strategy. Palgrave, London. https://doi.org/10.1007/978-1-349-24671-7_4
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DOI: https://doi.org/10.1007/978-1-349-24671-7_4
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-61105-0
Online ISBN: 978-1-349-24671-7
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