Introduction: The Context and Background of Effective Strategy

  • Richard Pettinger
Chapter

Abstract

Corporate strategy is concerned with directing and guiding the inception and growth of organisations, and the changes that occur as they conduct their activities. A clearly articulated and accurate strategy is at the core of all successful commercial and public activities. Indeed, where success is not forthcoming, this is often because this clarity is missing.

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Copyright information

© Richard Pettinger 1996

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  • Richard Pettinger

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