Abstract
Corporate strategy is concerned with directing and guiding the inception and growth of organisations, and the changes that occur as they conduct their activities. A clearly articulated and accurate strategy is at the core of all successful commercial and public activities. Indeed, where success is not forthcoming, this is often because this clarity is missing.
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© 1996 Richard Pettinger
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Pettinger, R. (1996). Introduction: The Context and Background of Effective Strategy. In: Introduction to Corporate Strategy. Palgrave, London. https://doi.org/10.1007/978-1-349-24671-7_1
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DOI: https://doi.org/10.1007/978-1-349-24671-7_1
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-61105-0
Online ISBN: 978-1-349-24671-7
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