Abstract
The removal of physical, fiscal and technical barriers and the introduction of a common competition policy designed to establish a ‘level playing field’ are the central tenets of the Single European Market (SEM) initiative. The underlying aim of these initiatives is to provide a more open and competitive environment for firms operating within the European Union (EU) — a ‘single market’ devoid of inter-country market imperfections which have, to date, stunted the development of firms within the fragmented European arena.
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© 1996 Academy of International Business UK Chapter
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Prescott, K. (1996). Strategic Opportunities for Retail Financial Service Firms in the Single European Market. In: Burton, F., Yamin, M., Young, S. (eds) International Business and Europe in Transition. The Academy of International Business Series. Palgrave, London. https://doi.org/10.1007/978-1-349-24556-7_3
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DOI: https://doi.org/10.1007/978-1-349-24556-7_3
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