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Salesforce Management

  • Arthur Meidan
Chapter

Abstract

Personnel are the most expensive resource in financial services marketing. Salesforce management in financial services involves many critical functions, such as planning, controlling and directing personnel and agents. In addition it is the responsibility of the sales function to recruit, train, supervise and motivate sales persons in their daily functions.

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Copyright information

© Arthur Meidan 1996

Authors and Affiliations

  • Arthur Meidan
    • 1
  1. 1.Sheffield University, Management SchoolUK

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