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Customer Behaviour and Market Segmentation

  • Arthur Meidan
Chapter

Abstract

The success of a financial institution to a very large extent depends on its ability to evaluate new market opportunities, capture customers from other financial institutions and improve the effectiveness of its marketing strategy. Very often, reliable analysis of consumer behaviour is an essential input for these purposes.

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Copyright information

© Arthur Meidan 1996

Authors and Affiliations

  • Arthur Meidan
    • 1
  1. 1.Sheffield University, Management SchoolUK

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