Abstract
In January 1993 British Airways ended a libel case brought against them by Richard Branson’s company, Virgin Atlantic, by apologising unreservedly for any ‘injury caused to the reputation and feelings of Richard Branson and Virgin Atlantic’ and particularly for questioning the good faith and integrity of Mr Branson. The judge ordered BA to pay legal costs (approximately £3,000,000) and Mr Branson was awarded £610,000 in damages.
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References
British Airways Report and Accounts, 1991–92.
Bruce, M. (1987) ‘Managing People First — Bringing the Service Concept to British Airways’, Industrial and Commercial Training, Mar/April.
Höpfl, H., Smith, S. and Spencer, S. (1992) ‘Values and Valuations: The Conflicts between Culture Change and Job Cuts’, Personnel Review, vol. 21, no. 1, pp. 24–38.
Young, D. (1989) British Airways — Putting the Customer First, for Ashridge Strategic Management Centre, July 1989.
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© 1996 Alan Kitson and Robert Campbell
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Kitson, A., Campbell, R. (1996). Virgin Atlantic and British Airways. In: The Ethical Organisation. Palgrave, London. https://doi.org/10.1007/978-1-349-24405-8_3
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DOI: https://doi.org/10.1007/978-1-349-24405-8_3
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