Abstract
Consumerism, based on the word ‘consumer’, refers to a social protest movement expressing dissatisfaction or angry reactions on the part of consumers faced with the abuses or excesses of the production or distribution systems. All developed countries have experienced consumerism to some degree, and it is evident in many other nations as well. Although in some cases it has been a major factor which marketers have had to take into consideration during the 1970s or even the early 80s, it has not been discussed as much since the latter part of the decade, and it has even met with a new kind of criticism during the years of continuing economic crises which have become a part of life in most Western countries.
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References
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© 1995 Daniel Tixier
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Tixier, D. (1995). Consumerism. In: Baker, M.J., et al. Marketing Theory and Practice. Palgrave, London. https://doi.org/10.1007/978-1-349-24260-3_18
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DOI: https://doi.org/10.1007/978-1-349-24260-3_18
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