Abstract
The term ‘marketing communications’ was chosen deliberately and carefully as the title of this chapter, despite its being less widely used in practice than other descriptions, because it defines the subject matter as precisely as possible.
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Notes and References
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© 1995 Keith Crosier
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Crosier, K. (1995). Marketing Communications. In: Baker, M.J., et al. Marketing Theory and Practice. Palgrave, London. https://doi.org/10.1007/978-1-349-24260-3_13
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