Abstract
This chapter highlights the reduction in the scope of the domestic construction business (Section 4.2). It deals with the main markets in which construction firms operate, namely contracting (4.3), housing (4.4), property (4.5), mining and minerals (4.6), and international businesses (4.7). Under the contracting heading the response of contractors to falling workload and profits is briefly examined. A fuller study of contracting markets is undertaken in Chapter 5.
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Reference
Geroski, Paul and Gregg, Paul ‘Corporate Restructuring in the UK during the Recession’, Business Strategy Review, Vol. 5, No. 2, Summer 1994, pp. 1–19.
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© 1995 Patricia M. Hillebrandt, Jacqueline Cannon and Peter Lansley
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Hillebrandt, P.M., Cannon, J., Lansley, P. (1995). Markets and Marketing. In: The Construction Company in and out of Recession. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-24195-8_4
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DOI: https://doi.org/10.1007/978-1-349-24195-8_4
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-0-333-61771-7
Online ISBN: 978-1-349-24195-8
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