Corporate and Financial Relations

Abstract

Every firm, every government department, every school and college, every charity, has an image (what it looks like from the outside). Most of these images are unplanned, made up of the style of doing business, the attitude of the staff, the way customers and suppliers are treated, or even the appearance of the buildings. Image is the result of a host of such impressions, major and minor.

Identity, n — Absolute sameness; personality.

Image, n — Artificial imitation; semblance.

Semblance, n — What looks like something.

Dictionary definitions¹