Abstract
A marketing audit is an integral part of the wider management audit. In order to explain what a marketing audit is, it is necessary to explain firstly what the audit process is and how it relates to business disciplines other than finance, and secondly to explain what a management audit is.
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© 1995 Martin Christopher and Malcolm McDonald
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Christopher, M., McDonald, M. (1995). The Marketing Audit. In: Marketing. Palgrave, London. https://doi.org/10.1007/978-1-349-23858-3_8
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DOI: https://doi.org/10.1007/978-1-349-23858-3_8
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-62587-3
Online ISBN: 978-1-349-23858-3
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)