Abstract
In this chapter we shall explore the role of direct selling in the marketing mix, and the sales process itself. We shall also discuss the role of sales promotion. For convenience, the words ‘salesman’ and ‘he’ have been used. The authors recognise that salespeople are frequently women and no offence is intended.
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© 1995 Martin Christopher and Malcolm McDonald
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Christopher, M., McDonald, M. (1995). Sales Force Strategy. In: Marketing. Palgrave, London. https://doi.org/10.1007/978-1-349-23858-3_14
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DOI: https://doi.org/10.1007/978-1-349-23858-3_14
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-62587-3
Online ISBN: 978-1-349-23858-3
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