Understanding How the Business Makes Decisions: Corporate Strategy, Critical Success Factors and Strategy Implementation

  • David Walters

Abstract

The purpose of this book is to explore the implementation issues of strategy decisions and to do this requires an understanding of how the business functions. In this first chapter we discuss these functions within the context of revenue generation, margin and management and cashflow management. Our interests are much more concerned with the management of these business functions rather than the accounting procedures that they present managers.

Keywords

Marketing Lime Expense Petrol Conglomerate 

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Bibliography

  1. COON, D. and WALTERS, D. Retail Marketing (Prentice-Hall, 1991).Google Scholar
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Copyright information

© David Walters 1994

Authors and Affiliations

  • David Walters
    • 1
  1. 1.European Business SchoolUK

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