Strategies for Positioning as a Major Force in the Market

  • Linden Brown
  • Malcolm H. B. McDonald
Chapter

Abstract

In some industries, a major new strategy has enabled a challenger to attack the largest shareholders in the market, to achieve a strong competitive position and in a few instances market leadership. To achieve this, a company must be aggressive, well focused on objectives and strategies and adopt the offensive attitudes noted in Section 2.

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Notes and References

  1. 1.
    M. E. Porter, Competitive Advantage: Creating and sustaining superior performance, The Free Press, 1985, p. 16.Google Scholar
  2. 2.
    J. Argenti, Corporate Collapse: The causes and symptoms. McGraw-Hill, London, 1976.Google Scholar
  3. 4.
    L. R. Brown, ‘An Empirical Study and Evaluation of Marketing Strategies Adopted in Competitive Consumer Markets’, unpublished PhD thesis, University of New South Wales, 1975.Google Scholar
  4. 5.
    D. Knee, and D. Walters, Strategy in Retailing: Theory and application, Philip Allan Publishers, 1985, pp. 29–30.Google Scholar
  5. 6.
    D. L. James, R. M. Durand, and R. A. Dreves, ‘The Use of a Multi-Attribute Attitude Model in Store Image Study’, Journal of Retailing, vol. 52, Summer 1976, p. 30.Google Scholar
  6. 7.
    E. A. Pessemier, ‘Store Image and Positioning’, Journal of Retailing, vol. 56, Spring 1980, pp. 96–7.Google Scholar
  7. 8.
    R. B. Marks, ‘Operationalisation of the Concept of Store Image’, Journal of Retailing, vol. 52, Fall 1976, pp. 44.Google Scholar
  8. 10.
    W. H. Davidow, Marketing High Technology: An insider’s view, The Free Press, 1986, pp. 184–6.Google Scholar
  9. 11.
    M. E. Porter, Competitive Advantage: Creating and sustaining superior performance, The Free Press, 1985, pp. 5–6.Google Scholar
  10. 12.
    M. E. Porter, Competitive Strategy: Techniques for analyzing industries and competitors, The Free Press, 1980, pp. 29–30.Google Scholar

Copyright information

© Linden Brown and Malcolm H. B. McDonald 1994

Authors and Affiliations

  • Linden Brown
  • Malcolm H. B. McDonald

There are no affiliations available

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