Marketing

Abstract

The purpose of this chapter is to introduce the background and concepts needed for an understanding of marketing and its importance in the business sphere. In addition, there are related aspects to do with both the internal management of organisations, and the presentation and delivery of proposals, initiatives, and ideas, that must also be understood. There is a fundamental business relationship between a product, invention, or service, and the way in which it is presented both to the world at large, and to market sectors in particular, that is critical to overall commercial success.