Abstract
European banks, like most other FSFs (financial services firms), have experienced major changes in their organisational designs, or structures, during the past two decades1. These changes have helped to fuel a number of questions (positive and normative) and related debates. Should banks be larger or smaller? Is the specialist model superior to the conglomerate or universal bank? How might organisational design changes be targeted strategically and managed to improve banking per- formance? These are just a sample of the kind of important questions that confront bankers, policymakers and students of banking.
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© 1994 Jack Revell
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Gardener, E.P.M. (1994). Bank Marketing, Organisation and Performance. In: Revell, J. (eds) The Changing Face of European Banks and Securities Market. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-23141-6_4
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DOI: https://doi.org/10.1007/978-1-349-23141-6_4
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