The European Subsidiaries of American Multinationals: an Exercise in Ecological Analysis
Portentous and abrupt changes in the world economic order have recently rekindled public interest in the globalization of business. Students of international business thus face with renewed urgency the challenge of explaining the interaction between business organizations and their environment. This challenge is also an opportunity: large-scale environmental transformations constitute so many occasions to observe organizational reactions and proactions.
KeywordsInternational Business Parent Company European Economic Community Event History Analysis Transaction Cost Theory
Unable to display preview. Download preview PDF.