Conclusion: The Contemporary Election Campaign

  • Shaun Bowler
  • David M. Farrell
Part of the Contemporary Political Studies book series (CONTPOLSTUD)


The previous chapters have examined differing national experiences with campaigning. It is evident from these that politicians across different systems and different parties take their campaigns very seriously indeed. The evidence presented in Chapter 11 suggests the parties have good reasons for attaching such importance to campaigns. As was shown (p. 220), the party’s campaign can lead to the ‘changing [of] a previously held opinion. In many more cases it can mean a voter forming an opinion on an issue, perhaps for the first time.’


Vote Share Party System Election Campaign Party Leader Parliamentary Election 
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Copyright information

© The Macmillan Press Ltd 1992

Authors and Affiliations

  • Shaun Bowler
  • David M. Farrell

There are no affiliations available

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