Zust Ambrosetti, SpA: Adopting a European Perspective

Abstract

Chapter 4 brought to light the key macroeconomic trends that will be affecting the truck manufacturing industry during the decade of the 1990s. But the future of the truck manufacturing industry is inevitably tied to the potential of its client sectors. One of the largest segments served by truck manufacturers is that of merchandise transporters, whose function it is to ensure the safe and efficient transport of goods on behalf of individual and corporate clients, within Europe and throughout the rest of the world.

Between now and 1993, access to the international transport of goods by road will be totally liberalised and free of any quantitative barriers ... The crossing of borders will be done without requiring extended stops. These circumstances will have the net effect of increasing the efficiency of road transporters as well as making them more competitive than rail transport. On the other hand, it is important to underline the problems that transporters will have to face: infrastructure saturation and the difficulties arising from environmental control.

(Dr Eugenio Belloni to the International Conference on road and rail transport, Venice, 15–17 June 1990)