Great British City Breaks: Marketing Consortium

  • Les Lumsdon

Abstract

  1. (a)

    To evaluate different channels of distribution for the sale of short break packages

     
  2. (b)

    Assess ways of selling to groups

     

Keywords

Europe Steam Marketing Beach Hull 

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References

  1. 1.
    M.J. Baker, ‘Maxims for Marketing in the Eighties’, Advertising (Winter 1980).Google Scholar
  2. A. Fitch Tour, ‘Operators in the U.K.’ Travel and Tourism Analyst (March 1987).Google Scholar

Copyright information

© Les Lumsdon 1992

Authors and Affiliations

  • Les Lumsdon

There are no affiliations available

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