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References
M.J. Baker, ‘Maxims for Marketing in the Eighties’, Advertising (Winter 1980).
A. Fitch Tour, ‘Operators in the U.K.’ Travel and Tourism Analyst (March 1987).
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© 1992 Les Lumsdon
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Lumsdon, L. (1992). Great British City Breaks: Marketing Consortium. In: Marketing for Tourism. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-21946-9_7
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DOI: https://doi.org/10.1007/978-1-349-21946-9_7
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-0-333-54136-4
Online ISBN: 978-1-349-21946-9
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