Abstract
No monopoly in a technology can last forever. But the sensible use of trade marks when commercialising a technology can reinforce and extend that monopoly. With care trade marks can become valuable assets in their own right and in some cases can be used to promote new products as well as the ones with which they were originally associated.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Copyright information
© 1991 Bird & Bird
About this chapter
Cite this chapter
Cook, T., Doyle, C., Jabbari, D. (1991). Trade Marks and Pharmaceuticals. In: Pharmaceuticals, Biotechnology & the Law. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-21828-8_12
Download citation
DOI: https://doi.org/10.1007/978-1-349-21828-8_12
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-21830-1
Online ISBN: 978-1-349-21828-8
eBook Packages: Palgrave Political & Intern. Studies CollectionPolitical Science and International Studies (R0)