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The Ethics of Bank Marketing

  • James J. Lynch

Abstract

Computer departments were the fastest growing part of banks in the 1970s. Marketing departments were the fastest growing in the 1980s.

Keywords

Market Research Bank Branch Consumer Durable Building Society Bank Market 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© James J. Lynch 1991

Authors and Affiliations

  • James J. Lynch
    • 1
  1. 1.Lions GreenEast SussexUK

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