The Ethics of Bank Marketing

  • James J. Lynch

Abstract

Computer departments were the fastest growing part of banks in the 1970s. Marketing departments were the fastest growing in the 1980s.

Keywords

Europe Marketing Assure Blindness 

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Copyright information

© James J. Lynch 1991

Authors and Affiliations

  • James J. Lynch
    • 1
  1. 1.Lions GreenEast SussexUK

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