Blaen Wern

  • Sally Messenger
  • Humphrey Shaw
Chapter

Abstract

Before new products are developed it is important that market research is undertaken in order to identify and meet the needs of the target market. Once a product has been developed it is essential that an effective advertising and sales promotion campaign is developed.

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Copyright information

© Sally Messenger and Humphrey Shaw 1991

Authors and Affiliations

  • Sally Messenger
    • 1
  • Humphrey Shaw
    • 2
  1. 1.Department of Management Studies for Tourism and Hotel IndustriesUniversity of SurreyUK
  2. 2.The Business SchoolPolytechnic of North LondonUK

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