Public Opinion and Public Information Campaigns: the Value of the Eurobarometer

  • Miles Hewstone


Since April–May 1974 the European Commission has collected, analysed and published public opinion data throughout the European Community. These twice-yearly surveys were carried out from the beginning ‘in order to follow the trends in European public opinion with regard to Community activities, particularly the areas of most interest to the public’. (Eurobar-ometer, no. 1, 1974, p. 1) The name ‘Eurobarometer’ was chosen deliberately because:

Just as a barometer can be used to measure the atmospheric pressure and thus give a short-range weather forecast, this EUROBAROMETER can be used to observe, and to some extent forecast, public attitudes towards the most important current events connected directly or indirectly with the development of the European Community and the unification of Europe, (ibid.)


European Community Public Opinion Good Thing Information Campaign Answer Category 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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  1. 1.
    See Windlesham, Lord (1966) Communication and Political Power (London: Jonathan Cape) Chapter 6, and Jeremy Moon, European Integration in British Politics 1950–1963: A Study of Issue Change (Aldershot: Gower, 1985), pp. 156, 207.Google Scholar
  2. 2.
    Kitzinger, Uwe (1973) Diplomacy and Persuasion: How Britain Joined the Common Market (London: Thames and Hudson) Chapter 7 and pp. 412, 415.Google Scholar
  3. 5.
    Tugendhat, Christopher (1986) Making Sense of Europe (Harmondsworth: Penguin) pp. 121ff.Google Scholar

Copyright information

© Karlheinz Reif and Ronald Inglehart 1991

Authors and Affiliations

  • Miles Hewstone
    • 1
  1. 1.University of BristolUK

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