New Companies in the Post-War Mass Market

  • Yoshitaka Suzuki
Part of the Studies in the Modern Japanese Economy book series (SMJE)

Abstract

Companies in food, oil, automobiles, household electrical and other endurable consumer goods developed dramatically in the post-war period. There were only two concerns in oil, one in automobiles, and one in household electricals among the largest 121 firms in 1935, and only one of them remained in the ranks of the largest firms of the post-war era. By 1970 the number of the concerns had increased to eight in oil, 11 in automobiles, and five in household electrical equipment. In food, the large pre-war firms, which had mostly supplied semi-finished materials, were overtaken by new firms which produced finished consumer goods. These companies supplied new products to the Japanese market and developed rapidly along with their major product lines. A market for consumer goods appeared and developed rapidly after 1960, and the growth rate of these companies was generally high, probably the highest among all the industrial branches in the 1960–80 period.

Keywords

Starch Corn Transportation Arsenic Milling 

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Notes

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Copyright information

© Yoshitaka Suzuki 1991

Authors and Affiliations

  • Yoshitaka Suzuki
    • 1
  1. 1.Tohoku UniversityJapan

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