Choosing the Route

Abstract

The procurement route that is appropriate to the overall balance of objectives and to client priorities for each project should arise from those objectives and priorities. The marketing skills, promotional activities, advertising claims of organisations which suggest they are unique or appropriate to nearly all procurement paths should be examined closely. Some of the claims may be quite valid, if occasionally perhaps overstated, but arguably no organisation offers services which are unique — at least not generally for very long. The evolution of variations of an old theme, as though they were new, unique themes, will no doubt continue as part of the ways apparently necessary in current promotional presentation to beat the competition.