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Health Education and Health Promotion

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Sociology for Pharmacists

Abstract

It is now recognised that many people take positive action to preserve their health, which is not simply a matter of responding to symptoms. Consequently it can be argued that it is now more appropriate to speak in terms of ‘health behaviour’ rather than ‘illness behaviour’. In their book, Sociological Approaches to Health and Medicine, Morgan et al. (1985) defined health behaviour as: ‘ … behaviour in relation to the adoption of officially recommended health actions, such as following a ‘healthy’ diet, giving up smoking, or using preventive services.’

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Further Reading

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© 1990 The authors

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Harding, G., Nettleton, S., Taylor, K. (1990). Health Education and Health Promotion. In: Sociology for Pharmacists. Palgrave, London. https://doi.org/10.1007/978-1-349-21149-4_8

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