Small is Beautiful

Abstract

Books about management are usually about management in big corporations, at least implicitly. There is some justification for this because the little company, run by its founder, is a very different affair, and a lot of the conventional management wisdom does not apply. Neither is there very much career overlap. As we argued in the previous chapter, able and ambitious people now go to university, study business subjects, and spend their lives working for big companies; it is mostly other people, who generally do not go to university, who found new companies and run them. This is the way things have been but it is changing.