Abstract
To start with a couple of brief scenes. It was my birthday in April and Deirdre asked me what I wanted. ‘I don’t know … Oh, yes, I need a T-shirt or a sweatshirt. See if you can get me a plain one without advertising or some dud slogan on the front.’ After all, I was not keen to appear at a lecture with a chest that announced VIRGIN or HAWAII BEACHBOY to a group of students with a healthy disrespect for their elders, students who in the past have been known to heckle a colleague in an ill-advised wig. I was told later that it took a couple of deeply dispiriting Saturdays trailing round the shops before something as apparently simple as a plain sweatshirt appeared in amongst the racks of 83M AMERICAN SYSTEM and MID PACIFIC CARNIVAL. Next year I’ll ask for some handkerchiefs.
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Notes
Williams, R., ‘Advertising: The Magic System’, in Problems in Materialism and Culture (London: Verso, 1980) p. 184.
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© 1990 The Editorial Board, Lumière (Co-operative) Press Ltd
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O’Flinn, P. (1990). T-Shirts and the Coming Collapse of Capitalism. In: Day, G. (eds) Readings in Popular Culture. Insights . Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-20700-8_9
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DOI: https://doi.org/10.1007/978-1-349-20700-8_9
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-0-333-47523-2
Online ISBN: 978-1-349-20700-8
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