The City

  • Peter F. Hutton


In recent years companies have woken up to the importance, not only of having a good reputation in the City, but also the need to work hard to achieve that end. With the rapid growth of organisations specialising in financial public relations has come the need to evaluate objectively corporate reputations, assess communications needs and identify the best methods of meeting those needs.


Income Marketing 


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Further Reading

  1. Pat Bowman, Handbook of Financial Public Relations (Heinemann Professional Publishing, 1989).Google Scholar
  2. Karin Newman, (as above, op. cit.).Google Scholar

Copyright information

© Peter F. Hutton 1990

Authors and Affiliations

  • Peter F. Hutton
    • 1
  1. 1.Market & Opinion Research International Ltd (MORI)UK

Personalised recommendations