Abstract
Most businesses have a clear objective. It might not be posted on a noticeboard or even at the front of every employee’s mind. But the objective is obvious enough; to improve last year’s sales and profit performance.
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Notes
See, for example, Jeffreys, J. B. (1954) Retail Trading in Britain 1850–1950 (Cambridge: Cambridge University Press).
Davies, G. and Brooks, J. (1989) Positioning Strategy in Retailing (London: Paul Chapman).
See, for example, Porter, M. E. (1980) Competitive Strategy (London: Collier Macmillan).
Marshall, D. W. and Warren, R. M. (1987) ‘Does the Independent Butcher Have a Unique Selling Point?’, Food Marketing, vol. 3, no. 1, p. 107.
Ornstien, L. (1976) The Retailers (Associated Business Programmes Ltd) p. 173.
Sieff, I. (1970) Memoirs (Weidenfeld & Nicolson) chapter 8.
Kay, W. (1985) Tycoons (London: Piatkus) p. 10.
Senker, J. M. (1987) ‘Technological Cooperation between Manufacturers and Retailers to Meet Market Demand’, Food Marketing, vol. 2, no. 3, p. 88.
Lindquist, J. D. (1974/75) ‘Meaning of Image’, Journal of Retailing, vol. 50 (winter) p. 29.
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© 1990 Gary Davies and Kim Harris
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Davies, G., Harris, K. (1990). Retail Strategy for the Smaller Business. In: Small Business. Macmillan Small Business Series. Palgrave, London. https://doi.org/10.1007/978-1-349-20599-8_3
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DOI: https://doi.org/10.1007/978-1-349-20599-8_3
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