Cultural Values and the Internationalization of Business

  • J. M. Livingstone

Abstract

The point has been made that the international enterprise is largely a creation of Western culture, subscribing to Western cultural values, the only substantial exception thus far being the Japanese version, and marginally the Taiwanese and Korean counterparts. Increasingly however such enterprises are moving into non-Western cultures (or non-Japanese cultures), and it is useful at this stage to consider some of the implications of this move.

Keywords

Depression Europe American Ideal Income Marketing 

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Copyright information

© J. M. Livingstone 1989

Authors and Affiliations

  • J. M. Livingstone
    • 1
  1. 1.University of GlasgowUK

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