Abstract
Behavioural change involves changes in two main types of expectations. The first, often referred to as outcome expectancies, relates to reasons why change should be encouraged. The second, usually called efficacy expectations, is to do with the level of confidence that change can be achieved. Whether we are deciding to replace a roof tile, enroll for tuba lessons or curb an addiction, we are influenced by both the expected consequences of the action and by an appraisal of our ability to carry it out. This chapter is concerned solely with the excessive use of alcohol and with low-cost methods of changing expectations.
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© 1989 The Eugenics Society
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Hodgson, R.J. (1989). Low Cost Responses. In: Robinson, D., Maynard, A., Chester, R. (eds) Controlling Legal Addictions. Studies in Biology, Economy and Society. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-20237-9_6
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DOI: https://doi.org/10.1007/978-1-349-20237-9_6
Publisher Name: Palgrave Macmillan, London
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