Strategy and Planning
Why do small businesses need to formulate policy and plan for the future? After all, it takes valuable time: time that could be spent selling, or sorting out a production problem, or sending in the VAT return. Anyway the whole business is probably run by only one person. The decisions he has to make are fairly straightforward and major implications can be carried in his head rather than written down. So why waste time and money in moving into this far too sophisticated area of management?
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