Skip to main content
SpringerLink
Log in

The Genesis of a Business

  • Chapter
Small Business

Part of the book series: Macmillan Small Business Series ((SBUI))

  • 39 Accesses

Abstract

Setting up a business needs a business idea. The idea does not have to be original but it does have to meet the needs of a clearly identified group of customers. It also has to be sufficiently different from products or services offered by competitors to have some chance of survival in the market place. It is that uniqueness that will make people buy your product or service. That uniqueness may be confined to the fact that you are the only off-licence in the area, but it has to be sufficient to make you stand out.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Select Bibliography

  • Department of Industry, Helping Small Firms Start Up and Grow: Common Services and Technical Support, HMSO, 1982.

    Google Scholar 

  • C. Barrow, The Small Business Guide, BBC Publications, 1983.

    Google Scholar 

  • Department of Industry (Small Firms Division), Starting up a New Business, 2nd edn, HMSO, 1982 (free).

    Google Scholar 

  • Croner’s Reference Book for the Self Employed and Small Business (annual), Croner Publications.

    Google Scholar 

  • The Small Business Kit, 2nd edn, National Extension College, 1982.

    Google Scholar 

  • The Daily Telegraph Guide — Working for Yourself (annual), Kogan Page.

    Google Scholar 

  • M. Mogano, How to Start and Run Your Own Business, Graham & Trotman, 1982.

    Google Scholar 

  • Sara Williams, The Lloyds Bank Small Business Guide, Penguin, 1987.

    Google Scholar 

  • Derek Waterworth, Small Business: Marketing for the Small Business, Macmillan, 1987.

    Book  Google Scholar 

  • Peter Gorb, Philip Dowell and Peter Wilson, Small Business Perspectives, Armstrong Publishing, 1981.

    Google Scholar 

  • Burns and Dewhurst (eds), Small Business and Entrepreneurship, Macmillan, 1988.

    Google Scholar 

Download references

Authors
  1. Jim Dewhurst
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Paul Burns
    View author publications

    You can also search for this author in PubMed Google Scholar

Copyright information

© 1989 Jim Dewhurst and Paul Burns

About this chapter

Cite this chapter

Dewhurst, J., Burns, P. (1989). The Genesis of a Business. In: Small Business. Macmillan Small Business Series. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-19657-9_2

Download citation

Publish with us

Policies and ethics

Search

Navigation