The marketing mix in developing countries

  • Joanna Kinsey
Chapter
Part of the Macmillan Studies in Marketing Management book series (STMM)

Abstract

The marketing mix, like marketing research, needs more careful consideration in a developing country context. Not only is the external environment more difficult, but also the internal constraints which affect the formulation of the marketing mix are likely to be more numerous and harder to overcome.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Baker, M. J. (1985) Marketing: An Introductory Text, 4th edn (London: Macmillan).Google Scholar
  2. Goldman, A. (1975) ‘Stages in the Development of the Supermarket’, Journal of Retailing, 51 Winter, pp. 49–64.Google Scholar
  3. Goldman, A. (1981) ‘Transfer of a Retailing Technology’, Journal of Retailing, Summer, pp. 5–29.Google Scholar
  4. Harper, M. (1975) ‘Advertising in a Developing Economy’: Opportunity & Responsibility’, European Journal of Marketing. Google Scholar
  5. Kacker, M. P. (1976) ‘Distribution in a Developed Economy—Some Emerging’Google Scholar
  6. Trends and Implications for Strategy’, International Journal of Physical Distribution 7, 1, pp. 30–41.Google Scholar
  7. Kaikati, J. G. (1976) ‘Doing Business in Iran: The Fastest Growing Market Between Europe and Japan’, Atlanta Economic Review, Sept–Oct, pp. 15–21.Google Scholar
  8. Majaro, S. (1977) International Marketing (London: George Allen & Unwin).Google Scholar
  9. Stock, J. R. & Lambert, D. M. (1983) ‘Physical Distribution Management in International Marketing’, International Marketing Review 1, 1. Autumn, pp. 28–41.CrossRefGoogle Scholar

Copyright information

© Joanna Kinsey 1988

Authors and Affiliations

  • Joanna Kinsey
    • 1
  1. 1.Strathclyde UniversityUK

Personalised recommendations