Abstract
In Chapter 2 it was noted that the interrelationship between the organisation (whether public, private, commercial or non-commercial) and its ever-changing environment may be summed up by using an ecosystem analogy. On a broader scale it is possible to take this analogy further and look at the relationship between individual countries and groups of nations in a world system. But, although the concept of an interdependent world system had been postulated for some time earlier on a theoretical level, by such academics as Wroe Alderson (1968) in his functional approach, it was not really acknowledged by political leaders until the 1970s.
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© 1988 Joanna Kinsey
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Kinsey, J. (1988). Problems and prospects for marketing at the macro level. In: Marketing in Developing Countries. Macmillan Studies in Marketing Management. Palgrave, London. https://doi.org/10.1007/978-1-349-19147-5_10
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DOI: https://doi.org/10.1007/978-1-349-19147-5_10
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