• David Butler
  • Dennis Kavanagh


Between 11 May and 11 June 1987, 73 nationwide surveys on voting intention were reported;1 almost every major newspaper sponsored its own poll, as well as recording everyone elses. In addition there were 18 survyes of marginal seats which were often adjusted to offer a nationwide picture. There were also at least 100 polls (some of dubious quality) in individual seats, as well as surveys covering particular areas, notably Scotland, the North-West and London. There had been 49 nationwide polls in 1983 but all these extra surveys made 1987, by a considerable margin, the most exhaustively polled election in British history.2


Nationwide Survey Public Poll Vote Intention Daily Telegraph Poll Finding 
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  1. 2.
    see I. Crewe ‘Saturation Polling, the media and the 1983 election’, in I. Crewe and M. Harrop (eds), Political Communications: the 1983 Election Campaign (Cambridge, 1986).Google Scholar
  2. See also R. Rose, ‘Opinion Polls as a Feedback Mechanism’, University of Strathclyde, Occasional Paper, 1983.Google Scholar
  3. See also R. Worcester (ed.), Political Opinion Polling; An International Review (London, 1983).Google Scholar

Copyright information

© David Butler and Dennis Kavanagh 1988

Authors and Affiliations

  • David Butler
    • 1
  • Dennis Kavanagh
    • 2
  1. 1.Nuffield CollegeOxfordUK
  2. 2.University of NottinghamUK

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