Abstract
‘There ain’t no brand loyalty that two cents off can’t overcome’, said an untraceable American.
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Further Reading
F. Livesey, Pricing (Macmillan Studies in Management, 1976)
A. Gabor, Pricing: Principles and Practice (Richard Clay, The Chaucer Press, 1977).
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© 1987 Derek Waterworth
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Waterworth, D. (1987). Pricing. In: Marketing for the Small Business. Macmillan Small Business Series. Palgrave, London. https://doi.org/10.1007/978-1-349-18881-9_9
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DOI: https://doi.org/10.1007/978-1-349-18881-9_9
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