Abstract
This chapter contains two sections. The first is concerned with selling, and the management of the selling process, the second with advertising.
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Further Reading
Harry Turner, The Gentle Art of Salesmanship (Fontana Paperbacks, 1985).
David Ogilvy says, ‘When I write an advertisement, I don’t want you to tell me that you find it “creative”. I want you to find it so interesting that you buy the product.’ With well-chosen words and illustrations he tells us ‘about aspects of advertising I know from my own [his] experience’.
David Ogilvy, Ogilvy on Advertising (Pan Books, 1983).
Copyright information
© 1987 Derek Waterworth
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Waterworth, D. (1987). Promotion. In: Marketing for the Small Business. Macmillan Small Business Series. Palgrave, London. https://doi.org/10.1007/978-1-349-18881-9_10
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DOI: https://doi.org/10.1007/978-1-349-18881-9_10
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-38408-4
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