Strategy formulation

  • Cliff Bowman
  • David Asch


The objectives of the organisation discussed in the preceding chapter provide an overall framework in which the formulation of a firm’s strategy can be developed. In this chapter we define corporate and business level strategy, discuss approaches to strategy-formulation, review the use of models and visual representations as an aid to formulation and consider horizontal strategy. We conclude by briefly considering the management of the formulation process.


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Copyright information

© Cliff Bowman and David Asch 1987

Authors and Affiliations

  • Cliff Bowman
    • 1
  • David Asch
    • 2
  1. 1.Cranfield School of ManagementUK
  2. 2.The Open UniversityUK

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