Managing change

  • Cliff Bowman
  • David Asch


Implementing strategic decisions inevitably involves changes within the organisation. Changes in strategy, technology and/or structure, are vital if the firm is to anticipate and respond to changes in its environment. Successful organisational change has at least three critical components:
  1. 1

    A new strategic vision, translated into detailed operating strategies.

  1. 2

    New organisational skills, to make the new vision work.

  1. 3

    Commitment of key people in the organisation, to the new vision and the development of new skills (Philips, 1983).



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Copyright information

© Cliff Bowman and David Asch 1987

Authors and Affiliations

  • Cliff Bowman
    • 1
  • David Asch
    • 2
  1. 1.Cranfield School of ManagementUK
  2. 2.The Open UniversityUK

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