• Cliff Bowman
  • David Asch


On the outskirts of Crescent City, California is a small fast-food restaurant. On a sunny day around lunch-time, it seems to be doing little trade, and on investigation it appears that closure is a distinct possibility. Why has this little business not succeeded?


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  1. Luthans, Fred (1977) Organisational Behaviour (New York: McGraw-Hill) pp. 441–5 for a discussion of contingency theory of leadership style.Google Scholar
  2. Mintzberg, Henry (1983) Structure in Fives (Englewood Cliffs, New Jersey: Prentice-Hall) for a well-developed theory of organisation structure.Google Scholar
  3. Mullins, Laurie J. (1985) Management and Organizational Behaviour (London: Pitman) ch. 3, for a review of the classical and scientific management approaches.Google Scholar

Copyright information

© Cliff Bowman and David Asch 1987

Authors and Affiliations

  • Cliff Bowman
    • 1
  • David Asch
    • 2
  1. 1.Cranfield School of ManagementUK
  2. 2.The Open UniversityUK

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