Abstract
The above picture (Photograph 1) is an example of a media artefact. Before teaching about it we need to pose some questions about it.
‘There is no such thing as unmanipulated writing, filming or broadcasting. The question is therefore not whether the media are manipulated, but who manipulates them. A revolutionary plan should not require the manipulators to disappear; on the contrary, it must make everyone a manipulator’ — Hans Magnus Enzensberger
‘If there had been broadcasting at the time of the French revolution, there would have been no French revolution’ — Lord Reith
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Notes
See Christopher Hird (1983); Who Owns Whom (annual); BFI (undated) The Companies You Keep; Christopher Dunkley’s (1985) Television Today and Tomorrow — Wall-to-Wall Dallas? is a lively, accessible and up-to-date rendition of the effects of the new technologies on the media system.
See the accompanying TV programme booklet produced by Thames Television (1983) The English Programme 1983–84; the students’ workbook by Julian Birkett and Roy Twitchin (1983); and also Anthony Smith (1976) and Herman Wigbold (1979).
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© 1987 Manuel Alvarado, Robin Gutch and Tana Wollen
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Alvarado, M., Gutch, R., Wollen, T. (1987). Institutions. In: Learning the Media. Palgrave, London. https://doi.org/10.1007/978-1-349-18681-5_3
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DOI: https://doi.org/10.1007/978-1-349-18681-5_3
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