Abstract
In early 1985 the UK home computer market looked a good deal less rosy than the heady days of the previous two years when companies such as Sinclair, Commodore, and Acorn had seen their sales grow at a phenomenal rate. For Acorn in particular, this period following disappointing sales at Christmas 1984 was to prove a most-difficult time for the company. Planning the establishment and growth of Acorn had been no mean task but in many ways Chris Curry and Hermann Hauser, the founders of Acorn, faced many more planning problems in 1985 than they had done before.
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Recommended key readings
John Argenti, Practical Corporate Planning (Allen & Unwin, 1980).
David Hussey, Corporate Planning: Theory and Practice (Pergamon, 1982, 2nd edn).
Michael Nash, Managing Organizational Performance (Jossey Bass, 1983).
Robert Appleby, Modern Business Administration (Pitman, 1981, 3rd edn).
Martin van Mesdag, Tlanning’s New Purpose’ (Management Today, September 1983).
Rudi Rozman, ‘Developing a Practical Planning System’ (Long Range Planning, April 1986, p. 90).
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© 1987 Kevan Scholes and Mary Klemm
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Scholes, K., Klemm, M. (1987). Introduction. In: An Introduction to Business Planning. Palgrave, London. https://doi.org/10.1007/978-1-349-18669-3_1
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DOI: https://doi.org/10.1007/978-1-349-18669-3_1
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-41436-1
Online ISBN: 978-1-349-18669-3
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