Abstract
Because it was a nationwide event, the Euro-campaign tended to be judged as though it was a general election. On those terms it was a fiasco. Most of the activities that characterise a Westminster contest were carried out in some form — but on a scale so different that comparison became absurd. What was lacking among the politicians, the public and, above all, the media was any sense that the election was deciding anything important.
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© 1985 David Butler
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Butler, D., Jowett, P. (1985). The National Campaign. In: Party Strategies in Britain. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-17816-2_10
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DOI: https://doi.org/10.1007/978-1-349-17816-2_10
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-0-333-38460-2
Online ISBN: 978-1-349-17816-2
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