Attitudes and Behaviour Change — a Participative Approach?
In 1935, Gordon Allport viewed the attitude concept as being ‘the most distinctive and indispensable concept in contemporary social psychology’ (Allport, 1935). Indeed, Allport has since reiterated his original belief in the fundamental importance of attitudes to social psychology (Allport, 1968).
KeywordsUnconditioned Stimulus Participative Approach Normative Belief Attitude Formation Attribution Theory
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