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Abstract

Chapter 6 demonstrated the serious defects of the simplistic ‘content analysis’ approach to propaganda. Propaganda was shown to involve much more than the selection of the words and phrases in a message. It was more usefully considered a process than as an item of communication. Chapter 7 then indicated that even saying nothing at all, withholding information by censorship or by limiting the public agenda, can be part of the propagandist’s armoury. The object now is to look at the extensions of propaganda into related areas. The unifying factor is still the conscious effort by the few to influence the way in which the many will think and behave.

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Notes and References

  1. See, for example, R. H. Bruce Lockhart, ‘Political Warfare’, Journal of the Royal United Service Institution, 95, 1950, 193–206

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  2. R. H. S. Crossman, ‘Psychological Warfare’, Journal of the Royal United Service Institution, 97, 1952, 329.

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  3. See L. I. Pearlin, and M. Rosenberg, ‘Propaganda Techniques in Institutional Advertising’, Public Opinion Quarterly, 16, 1952, 5–26.

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© 1985 Terence H. Qualter

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Qualter, T.H. (1985). Extensions of Propaganda. In: Opinion Control in the Democracies. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-17775-2_8

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