Abstract
The chances are that you already know what sort of business you want to run, which is why you are contemplating a start-up. But even if you do, it’s important to evaluate it objectively.
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© 1984 Gillian Clegg & Colin Barrow
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Clegg, G., Barrow, C. (1984). Choosing the Business. In: How to Start and Run your Own Business. Palgrave, London. https://doi.org/10.1007/978-1-349-17625-0_2
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DOI: https://doi.org/10.1007/978-1-349-17625-0_2
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-36978-4
Online ISBN: 978-1-349-17625-0
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