Short-Run Sales Plan of the Firm: The Production Function

  • W. J. L. Ryan
  • D. W. Pearce


The previous chapters derived the fundamental concepts of a demand curve. Demand is obviously demand/or something, a good, and that something is provided by a productive enterprise. Hereafter, any productive enterprise will be called a firm. In this respect firms need not be typified by private enterprise companies: the National Health Service provides ‘health’, universities and schools provide ‘education’, pop artists may provide free ‘entertainment’. Firms are not therefore defined in terms of any institutional characteristics or in terms of motives for their behaviour. All that matters is that they provide a good.


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Copyright information

© W. J. L. Ryan and D. W. Pearce 1977

Authors and Affiliations

  • W. J. L. Ryan
    • 1
  • D. W. Pearce
    • 2
  1. 1.University of DublinEireIreland
  2. 2.University of AberdeenUK

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