Short-Run Sales Plan of the Firm: The Production Function
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The previous chapters derived the fundamental concepts of a demand curve. Demand is obviously demand/or something, a good, and that something is provided by a productive enterprise. Hereafter, any productive enterprise will be called a firm. In this respect firms need not be typified by private enterprise companies: the National Health Service provides ‘health’, universities and schools provide ‘education’, pop artists may provide free ‘entertainment’. Firms are not therefore defined in terms of any institutional characteristics or in terms of motives for their behaviour. All that matters is that they provide a good.
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